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You picked a fine time to leave me, Lucille. 

Avoidance is the first thing on my to-do list. Pairs nicely with Partnership Woes.

Sweat equity is the same as real equity, right?

If we only had the hindsight of Kenny Rogers when we are taking and measuring our risks.

Just show me the money. Please.

Predictable revenue or wishful thinking? Pairs nicely with Praying for Investment, especially in down rounds.

When it's not working, just add more features right?

Just give me some good news. Anything!

When fake it 'til you make it starts to backfire on you. Is that you, baby, or just a brilliant disguise?

Multi-sided marketplaces are bloody hard. 'Nuff said.

Comes with a hangover and a healthy dose of self-loathing.

This badge is hard-earned for not REALLY listening to your customers. Pairs nicely with Ignoring the Problem!

Symptoms might include headaches or motion sickness from multiple/serial 'pivots'.

When your 'aversion to failure' clips your wings, everything stops.

May include missing important family events due to traveling to every tech conference on the continent...

#7 in the Rainforest Alberta Social Contract: 'I will be truthful and frank. I will break rules and call out elephants in the room.'